中英文网络营销

‘壹’ 网络营销常用的英语缩写有哪些

您好，亲 总结如下
1 PR
全称Public Relation，公共关系，就是企业公关。
2 KA
全称KeyAccount，就是大客户。
3 SWOT
S （strengths）是优势、W （weaknesses）是劣势，O （opportunities）是机会、T （threats）是威胁，一般企业在做市场营销方案时，会根据这几点进行分析。
4 DSP
主要指通过网络精准数据投放广告的方式，主要的DSP平台包括网络的竞价搜索、头条的信息流、广点通的广告平台等。
5 SEO
全名是Search Engine Optimization，搜索引擎优化的意思，这是10年前最经典、最有效的网络营销形式，现在也仍然有一定的影响力。
6 SEM
全名是Search Engine Marketing ，就是付费的搜索营销，最早做这个的就是网络，通过购买用户搜索的关键词，在首页展示商家的广告，从而获得客户，比较快速直接，缺点是烧钱。
7 Feeds
现在主要是指信息流，类似于头条这种，用户通过不断刷新，获取系统推荐的资讯。软件方会在信息流中插入广告，获得收入。
8 KOL
全名是Key Opinion Leader，关键意见领袖的意思，俗语就是网红，商家想做推广，直接找KOL，这样做的就是粉丝经济，往往见效快，但是广告费也高。李嘉琪和薇娅应该是目前顶级的KOL
9 H5
全称HTML5，其实是一种网页制作标准，普通营销人员说的H5其实是前几年流行的移动端炫酷页面，可以有各种类似于动画的效果，还能有互动，可以滑动观看，让人耳目一新。目前来看，有些过时了。
10 UGC
全程User Generated Content，指用户产生内容，比如现在的抖音和快手。
11 MCN
全称Multi-Channel Network，现在主要指那些有专业团队，同时可以进行多维度网络内容产出的机构，比如抖音上的MCN，可以同时打造十几个网红，通过一个专业团队，对多个网红提供全面的打造。
12 KPI
全称Key Performance Indicator，简单说就是工作的绩效考核指标，评判工作好坏的一个衡量标准，每个工作岗位都有属于自己的一套KPI标准。
13 SKU
全称Standard Proct Unit，标准产品单位，大概就是产品种类的意思，比如京东说有5万多sku,那就是有5万多种商品，平台越大，sku越多
14 GMV
全称Gross Merchandise Volume，网站成交金额，一般在电商平台企业报道中常见，主要指拍下订单的总金额，包含付款和未付款两部分。比如拼多多年GMV800亿元，但是这个GMV并不是特别有参考性，里面包含了大量未付款、退款等因素在内。
15 ROI
全称Return on Investment，投资回报率的意思，在投资界比较常见，投资500万，上市转回5000万，ROI就是10倍。
16 CPA
全称Cost Per Action，每次动作成本，一般是在APP领域常用，这个动作可能是注册一个手机号、下载一个APP、在APP上注册、在APP上消费等。动作流程越深入，需要的广告费用越高。
17 CPM
全称Cost Per Mille，即每千人成本。如果你的广告在抖音上浏览了一千次花费10元，那这个所花的费用10元就是CPM。
18 CPC
全称Cost Per Click，比如网络竞价广告，每点击一次8块钱，就是cpc的成本
19 PV
就是网站有多少页面被浏览。
20 UV
有多少设备访问了网站，这里的设备包括电脑、手机、平板电脑等。
21 IP
是一种互联网协议，我们平时常说的是IP地址，每一个办公室或家庭等，计入网络都有IP地址。即使某人匿名在网上发布了一些非法信息，网警叔叔也能根据IP地址找到他。
现在常说的IP还有一种具有强大影响力的人物或形象的意思，如papi酱，盲盒这些。
22 SNS
全称Social Networking Services，社交网络服务，一般指的是微信、陌陌、Facebook等这样的社交平台。
23 Banner
一般是网站或APP等，进入首页看到的那个可以左右滑动的横幅。
24 ASO
全称App store Optimization，就是APP应用市场的排名优化，通过各种手段，如刷单，让用户更容易看到你的APP，类似于SEO。
25 DAU
全称Daily Active User，日活跃用户数量，是衡量一个平台是否具有价值的非常重要的指标，比如头条日活1.5亿，微信日活5亿，这就显示了平台的价值。
26 MAU
全称Monthly Active Users，月活跃用户量。
27 PUSH
简单说就是给用户发送消息，可以通过APP、小程序、公众号模板消息、短信等给用户发消息，以达到刺激用户做出某些行为的目的，比如发送优惠券信息。

‘贰’ 网络营销用英文怎么翻译

Website sales
网络营销按照产品线不同会有不同的小类别，可以根据具体项目细化。

‘叁’ 网络营销英文

Network Marketing。

英语（英语：滑乎English）是一种西日耳曼语支，最早被中世纪的英国使用，并因其广阔的殖民地而成为世界使用面积最广的语言。英国人的祖先盎格鲁部落是后来迁移到大不列颠岛地区的日耳曼部落之一，称为英格兰。这两个名字都来自波罗的海半岛的Anglia。

英语已经发展了1400多年。英语的最早形式是由盎格鲁-撒克逊人移民于5世纪带到英国的一组西日耳曼语支（Ingvaeonic）方言，被统称为古英语。中古英语始信颂悉于11世纪末，诺曼征服英格兰；

1476年，威廉·卡克斯顿将印刷机介绍给英国，并开始在伦敦出版第一本印刷书籍，扩大了英语的影响力。自17世纪以来，现代英语在英国和美国的广泛影响下在世界各地传播。

通过各类这些国家的印刷和电子媒体，英语已成为国际主导语言之一，在许多地区和专业的环境下的语言也有主导地位，例如科学、导航和法律。

‘肆’ 找篇关于网络营销的文章，中英文对照的1500字

相关文章：

浅析我国企业网络营销的发展

21世纪，人类已经步入了以因特网为基础的网络经济时代。计算机网络技术的迅猛发展和广泛应用对当代社会产生了全方位的影响，也给企业的营销管理带来了巨大的变革。网络营销是适应网络技术发展与信息网络时代变革的新型营销方式，它改变了传统的营销理念、营销策略、营销手段和方式，将成为21世纪企业营销的主流。与传统营销相比，网络营销显现出更为广泛性、实时性、经济性、交互性等特点。
目前我国上网计算机数量、上网用户人数总量比较大但普及程度并不高，信息技术在我国企业中应用现状也不太令人乐观。通过比较中国企业与外国企业的网络营销规模、企业拥有网站数量等一系列问题，发现我国网络营销总体水平还较低，制约我国企业网络营销发展的障碍和主要问题如下:

一、制约我国企业网络营销发展的障碍
网络营销属于企业自身的管理活动。企业网络营销的开展，必须积极适应市场环境和消费者的变化，我国企业网络营销发展障碍主要来自企业内部，包括企业在认识、管理和人才等方面存在的障碍。
1.认识方面的障碍
这是我国企业开展网络营销最大的障碍。目前企业对网络营销的认识，呈现两种截然相反的态度：一种是对网络营销的过分神化，一种是对网络营销的认识不足。可以说，这两种对网络营销的认识都是片面的，对企业的网络营销实践有着巨大的危害。
2.管理方面的障碍
当前我国企业开展网络营销，在内部管理的三个层次：基层管理、中层管理和高层管理上都还存在着一定的制约因素。目前，国内一些企业的管理体制尚不健全，没有一套规范系统的管理制度。大多数企业属于被动反应型，随着新问题的出现，由管理者制定新的措施，却很少考虑新制度是否适应本企业的实际情况等问题。导致管理制度呆板僵化，制度之间的系统性不强。
3.人才方面的障碍
人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量。目前，国内企业在技术人才、管理人才，以及复合型人才等方面，与国际企业相比，都极其匮乏。

二、我国企业网络营销存在的具体问题
1.互联网基础设施建设薄弱
我国的通信业虽经连续十余年的大发展，尤其是通信网的建设，为我国国民经济的信息化奠定了网络基础，但这与流通网络化的未来发展要求相比，还远远不够。不同的地区，在网络营销发展上存在着较大的差异。

2.企业网络营销人才缺乏
人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量，而我国企业恰恰缺少既懂技术又熟悉营销业务流程的综合性人才。一来大多数企业只会用人，而没有培养人的观念，二来企业内部缺乏有效的激励机制，导致人才流失情况严重。
3.安全、方便的网络支付机制欠缺
在网络上直接进行支付就离不开银行信用卡方式。目前，我国网络支付的技术尚不成熟，虽然银行卡在线支付已在中国银行、招商银行、中国建设银行实现，但我国银行的电子化水平普遍不高，安全性又差，银行网络之间相对封闭，尚不能承担起支付网络电子交易费用的任务，无法在网上实现交易的全过程。因此，目前在网络安全支付方面存在的技术和观念问题是网络营销发展的核心与关键障碍。
网络营销是新世纪市场营销的必由之路，它给广大企业带来了历史机遇，同时也带来了严峻的挑战。鉴于我国网络营销存在的诸多制约因素，应采取如下对策:
(1)树立正确的网络营销观念。坚决摒弃原有的几种不正确认识，结合企业自身行业及产品特点，结合企业文化，结合企业营销管理模式，树立符合企业需求的网络营销观念。
(2)加强网络的基础设施建设。实施网络营销活动的对象是网络用户，所以网络用户的数量也是网络营销发展的必要条件，目前我国Internet的基础设施还相当落后，需要加强和改进的地方很多。上网人数的多少受到网络运行速度和上网资费高低的制约，而网络运行速度和上网费用受到网络基础设施建设完备程度的影响。因此需要政府发挥宏观调控的作用，加大网络基础设施的建设力度，鼓励国内企业大力开发具有自主知识产权的计算机网络软硬件产品，改善目前的网络环境。
(3)加强网络营销立法与监督。无论网络安全、网上结算还是商品配送，都涉及法律法规问题，只有建立、健全和完善相关法规，严惩违法者，才能保证网络营销的正常进行。因此，国家必须在立法和执法上加大力度，在网络市场准入制度、网络交易的合同认证、执行和赔偿、反欺骗、知识产权保护、税收征管、广告管制、交易监督，以及网络有害信息过滤等方面制定规则，为网络营销的健康、有序、快速发展提供一个公平规范的法律环境。
(4)培养网络营销人才。在知识经济时代，由于信息技术和网络引发的一系列商业革命已经如火如荼，网络营销需要具备全新信息观念和新型知识结构的复合型人才，他们是实施网络营销的中坚力量。网络营销对人才的要求很高，一个合格的人才不仅需要懂得电脑、互联网，还要精通金融贸易、物资经营管理，并且要将这几方面很好地结合在一起。必须要充分利用各种途径和手段，培养、引进并合理使用好一批素质较高、层次合理、专业对口的网络、计算机及经营管理等方面的专业人才，为企业网络营销的发展提供人才保障。

网络营销是企业营销活动的重要组成部分，是传统营销不断发展和提高的产物，网络营销正是在与传统营销的结合和相互促进中使其日益成熟。我国政府和企业要各司其职，认真研究对策，从不同方面促进我国网络营销的发展。在营销策略的制定过程中，充分利用网络的互动性、实时性等特点开发出适合我国国情和企业实际情况的网络营销新方式、新策略，使企业在日益激烈的市场竞争中立于不败之地。

Analysis of the enterprise network marketing

21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive features.
Currently, China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:

First, constraints of our enterprise network marketing obstacle to the development of
Network Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel obstacles.
1. Understanding of the obstacles
This is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous harm.
2. Regulatory barriers
China's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the systemic.
3. Talent barriers
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely scarce.

Second, our corporate network of marketing specific issues exist
1. Internet infrastructure is weak
China's telecommunications instry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger differences.
2. The lack of enterprise network marketing professionals
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious condition.
3. Safe, convenient payment mechanism for the lack of network
Directly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key obstacles.
Network marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:
(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own instry and proct characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.
(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software procts, to improve the current network environment.
(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.
(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .

Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the proct, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.

仅供参考，请自借鉴

希望对您有帮助

‘伍’ 网络营销的英文名称到底有哪几种

网络营销就是以互联网为主要手段开展的营销活动。英文名称有几种叫法。On-line Marketing、E-Marketing、Internet Marketing

‘陆’ 网络营销 和 电子商务系统设计与实现 的英文翻译 专业一点~ 谢谢了~

网络营销：The network marketing/Internet marketing
电子商务：E-commerce
系统设计与现实：System design and reality

‘柒’ 电子商务的英文，网络营销的英文，网络业务的英文

电子商务，英文是Electronic Commerce，简称EC
网络营销,英文:Network Marketing
网络业务,英文:Network Business

‘捌’ 网络营销的英文怎么说

网络营销network marketing
双语例句

长期以来，我公司一直致力于市场的开发和网络营销的建设。
Long-term since, our company has been committed to the development of the market and the marketing network construction.

‘玖’ 什么是internet marketing英文的最好

Internet Marketing,“网络营销”可以参考下内容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.

If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.

SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.

Internet Marketing,直译为“网络营销”。它有广义和狭义两种定义。
广义上，Internet Marketing指企业利用互联网为满足用户需求，实现企业目标而提供产品或服务的一系列经营活动过程。它包括市场调研、产品的目标市场选择、产品设计、产品开发、营销组合策略的制定、产品销售、售后服务、用户意见反馈、效果评估、策略调整等一系列与市场有关的企业经营活动。英文的定义为：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.

狭义上，Internet Marketing被理解成网站推广，是等同于Web Promotion或Site Promotion的一种推广行为。英文的定义为：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.

Internet Marketing在广义上是战略，在狭义上是战术。
目前网上普遍提到的“网络营销”大都指的是狭义上的网站推广，为了区别于狭义的定义，今后我将用“网络市场营销”这个词来表示Internet Marketing广义的意思。