中英文網路營銷

『壹』 網路營銷常用的英語縮寫有哪些

您好，親 總結如下
1 PR
全稱Public Relation，公共關系，就是企業公關。
2 KA
全稱KeyAccount，就是大客戶。
3 SWOT
S （strengths）是優勢、W （weaknesses）是劣勢，O （opportunities）是機會、T （threats）是威脅，一般企業在做市場營銷方案時，會根據這幾點進行分析。
4 DSP
主要指通過網路精準數據投放廣告的方式，主要的DSP平台包括網路的競價搜索、頭條的信息流、廣點通的廣告平台等。
5 SEO
全名是Search Engine Optimization，搜索引擎優化的意思，這是10年前最經典、最有效的網路營銷形式，現在也仍然有一定的影響力。
6 SEM
全名是Search Engine Marketing ，就是付費的搜索營銷，最早做這個的就是網路，通過購買用戶搜索的關鍵詞，在首頁展示商家的廣告，從而獲得客戶，比較快速直接，缺點是燒錢。
7 Feeds
現在主要是指信息流，類似於頭條這種，用戶通過不斷刷新，獲取系統推薦的資訊。軟體方會在信息流中插入廣告，獲得收入。
8 KOL
全名是Key Opinion Leader，關鍵意見領袖的意思，俗語就是網紅，商家想做推廣，直接找KOL，這樣做的就是粉絲經濟，往往見效快，但是廣告費也高。李嘉琪和薇婭應該是目前頂級的KOL
9 H5
全稱HTML5，其實是一種網頁製作標准，普通營銷人員說的H5其實是前幾年流行的移動端炫酷頁面，可以有各種類似於動畫的效果，還能有互動，可以滑動觀看，讓人耳目一新。目前來看，有些過時了。
10 UGC
全程User Generated Content，指用戶產生內容，比如現在的抖音和快手。
11 MCN
全稱Multi-Channel Network，現在主要指那些有專業團隊，同時可以進行多維度網路內容產出的機構，比如抖音上的MCN，可以同時打造十幾個網紅，通過一個專業團隊，對多個網紅提供全面的打造。
12 KPI
全稱Key Performance Indicator，簡單說就是工作的績效考核指標，評判工作好壞的一個衡量標准，每個工作崗位都有屬於自己的一套KPI標准。
13 SKU
全稱Standard Proct Unit，標准產品單位，大概就是產品種類的意思，比如京東說有5萬多sku,那就是有5萬多種商品，平台越大，sku越多
14 GMV
全稱Gross Merchandise Volume，網站成交金額，一般在電商平台企業報道中常見，主要指拍下訂單的總金額，包含付款和未付款兩部分。比如拼多多年GMV800億元，但是這個GMV並不是特別有參考性，裡麵包含了大量未付款、退款等因素在內。
15 ROI
全稱Return on Investment，投資回報率的意思，在投資界比較常見，投資500萬，上市轉回5000萬，ROI就是10倍。
16 CPA
全稱Cost Per Action，每次動作成本，一般是在APP領域常用，這個動作可能是注冊一個手機號、下載一個APP、在APP上注冊、在APP上消費等。動作流程越深入，需要的廣告費用越高。
17 CPM
全稱Cost Per Mille，即每千人成本。如果你的廣告在抖音上瀏覽了一千次花費10元，那這個所花的費用10元就是CPM。
18 CPC
全稱Cost Per Click，比如網路競價廣告，每點擊一次8塊錢，就是cpc的成本
19 PV
就是網站有多少頁面被瀏覽。
20 UV
有多少設備訪問了網站，這里的設備包括電腦、手機、平板電腦等。
21 IP
是一種互聯網協議，我們平時常說的是IP地址，每一個辦公室或家庭等，計入網路都有IP地址。即使某人匿名在網上發布了一些非法信息，網警叔叔也能根據IP地址找到他。
現在常說的IP還有一種具有強大影響力的人物或形象的意思，如papi醬，盲盒這些。
22 SNS
全稱Social Networking Services，社交網路服務，一般指的是微信、陌陌、Facebook等這樣的社交平台。
23 Banner
一般是網站或APP等，進入首頁看到的那個可以左右滑動的橫幅。
24 ASO
全稱App store Optimization，就是APP應用市場的排名優化，通過各種手段，如刷單，讓用戶更容易看到你的APP，類似於SEO。
25 DAU
全稱Daily Active User，日活躍用戶數量，是衡量一個平台是否具有價值的非常重要的指標，比如頭條日活1.5億，微信日活5億，這就顯示了平台的價值。
26 MAU
全稱Monthly Active Users，月活躍用戶量。
27 PUSH
簡單說就是給用戶發送消息，可以通過APP、小程序、公眾號模板消息、簡訊等給用戶發消息，以達到刺激用戶做出某些行為的目的，比如發送優惠券信息。

『貳』 網路營銷用英文怎麼翻譯

Website sales
網路營銷按照產品線不同會有不同的小類別，可以根據具體項目細化。

『叄』 網路營銷英文

Network Marketing。

英語（英語：滑乎English）是一種西日耳曼語支，最早被中世紀的英國使用，並因其廣闊的殖民地而成為世界使用面積最廣的語言。英國人的祖先盎格魯部落是後來遷移到大不列顛島地區的日耳曼部落之一，稱為英格蘭。這兩個名字都來自波羅的海半島的Anglia。

英語已經發展了1400多年。英語的最早形式是由盎格魯-撒克遜人移民於5世紀帶到英國的一組西日耳曼語支（Ingvaeonic）方言，被統稱為古英語。中古英語始信頌悉於11世紀末，諾曼征服英格蘭；

1476年，威廉·卡克斯頓將印刷機介紹給英國，並開始在倫敦出版第一本印刷書籍，擴大了英語的影響力。自17世紀以來，現代英語在英國和美國的廣泛影響下在世界各地傳播。

通過各類這些國家的印刷和電子媒體，英語已成為國際主導語言之一，在許多地區和專業的環境下的語言也有主導地位，例如科學、導航和法律。

『肆』 找篇關於網路營銷的文章，中英文對照的1500字

相關文章：

淺析我國企業網路營銷的發展

21世紀，人類已經步入了以網際網路為基礎的網路經濟時代。計算機網路技術的迅猛發展和廣泛應用對當代社會產生了全方位的影響，也給企業的營銷管理帶來了巨大的變革。網路營銷是適應網路技術發展與信息網路時代變革的新型營銷方式，它改變了傳統的營銷理念、營銷策略、營銷手段和方式，將成為21世紀企業營銷的主流。與傳統營銷相比，網路營銷顯現出更為廣泛性、實時性、經濟性、交互性等特點。
目前我國上網計算機數量、上網用戶人數總量比較大但普及程度並不高，信息技術在我國企業中應用現狀也不太令人樂觀。通過比較中國企業與外國企業的網路營銷規模、企業擁有網站數量等一系列問題，發現我國網路營銷總體水平還較低，制約我國企業網路營銷發展的障礙和主要問題如下:

一、制約我國企業網路營銷發展的障礙
網路營銷屬於企業自身的管理活動。企業網路營銷的開展，必須積極適應市場環境和消費者的變化，我國企業網路營銷發展障礙主要來自企業內部，包括企業在認識、管理和人才等方面存在的障礙。
1.認識方面的障礙
這是我國企業開展網路營銷最大的障礙。目前企業對網路營銷的認識，呈現兩種截然相反的態度：一種是對網路營銷的過分神化，一種是對網路營銷的認識不足。可以說，這兩種對網路營銷的認識都是片面的，對企業的網路營銷實踐有著巨大的危害。
2.管理方面的障礙
當前我國企業開展網路營銷，在內部管理的三個層次：基層管理、中層管理和高層管理上都還存在著一定的制約因素。目前，國內一些企業的管理體制尚不健全，沒有一套規范系統的管理制度。大多數企業屬於被動反應型，隨著新問題的出現，由管理者制定新的措施，卻很少考慮新制度是否適應本企業的實際情況等問題。導致管理制度呆板僵化，制度之間的系統性不強。
3.人才方面的障礙
人力資源始終是企業最重要的無形資產。企業開展網路營銷，需要各方面的人才，尤其是具備全新信息觀念和新型知識結構的復合型人才，他們是企業實施網路營銷的中堅力量。目前，國內企業在技術人才、管理人才，以及復合型人才等方面，與國際企業相比，都極其匱乏。

二、我國企業網路營銷存在的具體問題
1.互聯網基礎設施建設薄弱
我國的通信業雖經連續十餘年的大發展，尤其是通信網的建設，為我國國民經濟的信息化奠定了網路基礎，但這與流通網路化的未來發展要求相比，還遠遠不夠。不同的地區，在網路營銷發展上存在著較大的差異。

2.企業網路營銷人才缺乏
人力資源始終是企業最重要的無形資產。企業開展網路營銷，需要各方面的人才，尤其是具備全新信息觀念和新型知識結構的復合型人才，他們是企業實施網路營銷的中堅力量，而我國企業恰恰缺少既懂技術又熟悉營銷業務流程的綜合性人才。一來大多數企業只會用人，而沒有培養人的觀念，二來企業內部缺乏有效的激勵機制，導致人才流失情況嚴重。
3.安全、方便的網路支付機制欠缺
在網路上直接進行支付就離不開銀行信用卡方式。目前，我國網路支付的技術尚不成熟，雖然銀行卡在線支付已在中國銀行、招商銀行、中國建設銀行實現，但我國銀行的電子化水平普遍不高，安全性又差，銀行網路之間相對封閉，尚不能承擔起支付網路電子交易費用的任務，無法在網上實現交易的全過程。因此，目前在網路安全支付方面存在的技術和觀念問題是網路營銷發展的核心與關鍵障礙。
網路營銷是新世紀市場營銷的必由之路，它給廣大企業帶來了歷史機遇，同時也帶來了嚴峻的挑戰。鑒於我國網路營銷存在的諸多制約因素，應採取如下對策:
(1)樹立正確的網路營銷觀念。堅決摒棄原有的幾種不正確認識，結合企業自身行業及產品特點，結合企業文化，結合企業營銷管理模式，樹立符合企業需求的網路營銷觀念。
(2)加強網路的基礎設施建設。實施網路營銷活動的對象是網路用戶，所以網路用戶的數量也是網路營銷發展的必要條件，目前我國Internet的基礎設施還相當落後，需要加強和改進的地方很多。上網人數的多少受到網路運行速度和上網資費高低的制約，而網路運行速度和上網費用受到網路基礎設施建設完備程度的影響。因此需要政府發揮宏觀調控的作用，加大網路基礎設施的建設力度，鼓勵國內企業大力開發具有自主知識產權的計算機網路軟硬體產品，改善目前的網路環境。
(3)加強網路營銷立法與監督。無論網路安全、網上結算還是商品配送，都涉及法律法規問題，只有建立、健全和完善相關法規，嚴懲違法者，才能保證網路營銷的正常進行。因此，國家必須在立法和執法上加大力度，在網路市場准入制度、網路交易的合同認證、執行和賠償、反欺騙、知識產權保護、稅收征管、廣告管制、交易監督，以及網路有害信息過濾等方面制定規則，為網路營銷的健康、有序、快速發展提供一個公平規范的法律環境。
(4)培養網路營銷人才。在知識經濟時代，由於信息技術和網路引發的一系列商業革命已經如火如荼，網路營銷需要具備全新信息觀念和新型知識結構的復合型人才，他們是實施網路營銷的中堅力量。網路營銷對人才的要求很高，一個合格的人才不僅需要懂得電腦、互聯網，還要精通金融貿易、物資經營管理，並且要將這幾方面很好地結合在一起。必須要充分利用各種途徑和手段，培養、引進並合理使用好一批素質較高、層次合理、專業對口的網路、計算機及經營管理等方面的專業人才，為企業網路營銷的發展提供人才保障。

網路營銷是企業營銷活動的重要組成部分，是傳統營銷不斷發展和提高的產物，網路營銷正是在與傳統營銷的結合和相互促進中使其日益成熟。我國政府和企業要各司其職，認真研究對策，從不同方面促進我國網路營銷的發展。在營銷策略的制定過程中，充分利用網路的互動性、實時性等特點開發出適合我國國情和企業實際情況的網路營銷新方式、新策略，使企業在日益激烈的市場競爭中立於不敗之地。

Analysis of the enterprise network marketing

21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive features.
Currently, China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:

First, constraints of our enterprise network marketing obstacle to the development of
Network Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel obstacles.
1. Understanding of the obstacles
This is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous harm.
2. Regulatory barriers
China's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the systemic.
3. Talent barriers
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely scarce.

Second, our corporate network of marketing specific issues exist
1. Internet infrastructure is weak
China's telecommunications instry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger differences.
2. The lack of enterprise network marketing professionals
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious condition.
3. Safe, convenient payment mechanism for the lack of network
Directly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key obstacles.
Network marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:
(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own instry and proct characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.
(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software procts, to improve the current network environment.
(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.
(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .

Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the proct, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.

僅供參考，請自借鑒

希望對您有幫助

『伍』 網路營銷的英文名稱到底有哪幾種

網路營銷就是以互聯網為主要手段開展的營銷活動。英文名稱有幾種叫法。On-line Marketing、E-Marketing、Internet Marketing

『陸』 網路營銷 和 電子商務系統設計與實現 的英文翻譯 專業一點~ 謝謝了~

網路營銷：The network marketing/Internet marketing
電子商務：E-commerce
系統設計與現實：System design and reality

『柒』 電子商務的英文，網路營銷的英文，網路業務的英文

電子商務，英文是Electronic Commerce，簡稱EC
網路營銷,英文:Network Marketing
網路業務,英文:Network Business

『捌』 網路營銷的英文怎麼說

網路營銷network marketing
雙語例句

長期以來，我公司一直致力於市場的開發和網路營銷的建設。
Long-term since, our company has been committed to the development of the market and the marketing network construction.

『玖』 什麼是internet marketing英文的最好

Internet Marketing,「網路營銷」可以參考下內容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.

If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.

SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.

Internet Marketing,直譯為「網路營銷」。它有廣義和狹義兩種定義。
廣義上，Internet Marketing指企業利用互聯網為滿足用戶需求，實現企業目標而提供產品或服務的一系列經營活動過程。它包括市場調研、產品的目標市場選擇、產品設計、產品開發、營銷組合策略的制定、產品銷售、售後服務、用戶意見反饋、效果評估、策略調整等一系列與市場有關的企業經營活動。英文的定義為：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.

狹義上，Internet Marketing被理解成網站推廣，是等同於Web Promotion或Site Promotion的一種推廣行為。英文的定義為：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.

Internet Marketing在廣義上是戰略，在狹義上是戰術。
目前網上普遍提到的「網路營銷」大都指的是狹義上的網站推廣，為了區別於狹義的定義，今後我將用「網路市場營銷」這個詞來表示Internet Marketing廣義的意思。